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Ensure involvement includes users from all relevant groups

children groupIt can be difficult to engage with truly representative users. A key element of doing this successfully is to go out to where people (your target group) already are, and engage with them in an environment in which they feel comfortable.

Advice from the Center For Health Literacy at the University of Maryland includes:

  • Partner with community organisations to recruit your target populations
  • Screen for participants with limited health literacy skills using proxy measures, such as low household income
  • Develop consent forms, and moderator’s guides in plain language
  • Limit the number of questions and tasks
  • Pre-test your protocol with at least one participant with limited literacy skills / from your target audience
  • Choose a moderator with experience conducting research with your target participants
  • Conduct testing sessions in a setting that is familiar and accessible to participants
  • Help participants feel comfortable during testing
  • Use cash incentives when possible
  • Conduct user research throughout the project lifespan using multiple methods

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How have others done this?

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Natalie talks about how health information has supported her