Identify the communication needs of your audience

man megaphoneYou will need to consider the characteristics of your audience, such as disability, language spoken and health literacy, and the impact of this on how it is most effective to communicate with them. The resources listed here link to guidelines and useful organisations that will support you in addressing this.

Why is this important?

The accessible information standard tells organisations how they should ensure that disabled patients / service users and, where appropriate, carers and parents, receive information in formats that they can understand, and that they receive appropriate support to help them to communicate.

Accessible Information Standard (2015) NHS England
Show all evidence

Resources to support you

Show all resources

How have others done this?

View all case studies on this topic

Natalie talks about what makes information work for her