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Include a summary of the most important points, right at the start of the information

shutterstock_157121087Use key points and summaries to highlight key information. Put the information that people most want or need to know first.

Why is this important?

Participants questioned whether it was necessary to have such a long and complex booklet to inform people about the screening programme: ‘This is an awful lot for people to read, this is just handed out? Hell of a lot to read isn't it?’'

Smith, S. G., Vart, G., Wolf, M. S., Obichere, A., Baker, H. J., Raine, R., Wardle, J. and von Wagner, C. , How do people interpret information about colorectal cancer screening: observations from a think-aloud study. (2013.) doi: 10.1111/hex.12117.. Health Expectations.
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Resources to support you

  • IPDAS 2005: Criteria for judging the quality of decision aids

    This checklist specifies criteria for transparent, balanced and unbiased communication of health information to aid decision making. It covers: having a clear structure for layout;  asks if resources help patients to make appropriate decisions; the need for planning and identifying objectives; and having a systematic development process

  • Draft Guide to the Production and Provision of Information about Health and Healthcare Interventions

    This guide discusses keeping information up to date, and a proposed process to follow when information is out of date (section 2). It includes a list of different routes patients and the public take to access health information (section 3). It contains a check list for clear communication (section 6). It discusses steps to consider when planning the review of your health information (section 8).

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How have others done this?

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Francine talks about the value of straightforward information