Using video in health and care
Case study contributed by Health and Care Videos
Using video in health and care – A short story from the Fracture Clinic
Just imagine that you have broken your wrist. You are suffering from pain and whilst the cast is fitted, the nurse talks you about the exercises that you need to do. You aren’t really listening because you are thinking about how soon you will be able to drive and when you will get back to work.
The next day you are stuck at home, but you can’t remember what the nurse said about those exercises and caring for your cast.
Fortunately, on your cast is a little sticker with a QR code and a URL. Scanning the QR code with your phone takes you to a short video explaining what you need to do and showing your daily exercises.
In practice, video is as simple as this for patients. It’s about making the knowledge they need easily accessible and easily understandable.
Video is the best “show and tell” medium for patients. And by using simple and widely accessible technology such as URLs and QR codes you can make video available at any time, and anywhere.
But why would you use video?
- It will help your patients, their friends and family to better care for themselves
- It can reduce the number of complications.
- You won’t get so many phone calls with questions.
- Because, it can save you time, reduce the number of appointments and increase your capacity
Mr. Rangaraju Ramesh, Consultant Orthopaedic Surgeon says,
“When a patient visits the hospital with a shoulder injury or after an operation they can feel vulnerable; they are receiving a lot of information regarding rehabilitation which can be overwhelming. Using videos to explain what they need to do, what exercises they should do and how to do them Is extremely useful. They can simply replay the video in the comfort of their own home and can watch it as many times as needed.’’
In our partnership with Torbay and South Devon Healthcare NHS Foundation Trust, we now use over 250 videos across 30 different clinical departments www.torbayandsouthdevon.nhs.uk/services/health-and-care-videos/.
Our model of production is a quick and low cost way to create video for care pathways, but the tricky bit is making sure that videos get seen by patients and service users. It’s only at this point but the true value of video is delivered.
So, how do you get your videos seen?
It can take time, but there are three main aspects that you need to think about.
The user’s journey
The first demands that you think about the patient or service user’s journey. How do they arrive at your front door, what happens to them whilst they are in your service, and where do they go afterwards?
If you map out the steps, you can easily identify the places and times where and when you can introduce them to your videos. This may be on the appointment letter, the screen in reception, it might be during the meeting, or it might be when they go home and sit down with their families.
But you shouldn’t just think about your interaction with the individual. Often there are other stakeholders such as GPs, practice nurses, charities and support organisations. These are always looking for ways to support people more effectively. If you give them access to your videos, they too can play in important role in sharing knowledge.
The marketer’s perspective
Then, you need to think like a marketeer. Think about the tools that retailers use to bring their products to your attention? Webpages and QR codes obviously, but also automated emails, text messaging, social media, reminder cards, leaflets, press releases and PR are key components in their armoury. You can use all these to make sure that every contact counts.
Our experience is that healthcare professionals very quickly engage and support the concept of using video. Why wouldn’t they: they save them time; they help their service users to prepare for meetings; they make for happier patients.
It’s just that generally they need to see the practical operation and use of video. In other words don’t discuss video in conceptual terms; show them where video can have an impact on their service. And take it one step at a time. Get some core videos that will have the biggest impact up and running first. Encourage them to learn with you and contribute to the next stage of implementation. You can worry about using video to change pathways of care at a later date; first off keep it simple and make it easy for them to adopt in to their existing practices.
Also, healthcare professionals are generally incredibly focused on caring for people, so the idea of setting up webpages, creating QR codes etc are of no interest to them whatsoever. The reality is you need to do it for them if you’re going to make things happen.
We live in a very visual age where people are used to seeing information via the internet, on YouTube and on their smart phones and tablets. By providing patients with instant visual access, it not only holds their attention, but enables information to be better understood and retained.