• 28Apr

    Prescribing film-based information to change patient behaviours: a public private partnership in Wales – Case Study Session: PIF Annual Conference 2016

    At the PIF Annual Conference on Wednesday 25 May 2016 delegates will be able to choose to attend two of six Case Study Sessions on a variety of topics, that have involved partnership working to improve healthcare information and support.

    We will be showcasing each Case Study Session over the next month.  Below is an overview of the Case Study that will be presented by Lymphoedema Network Wales and eHealth Digital Media.

    You can find out more details about the conference and how you can attend here:www.pifonline.org.uk/2016-conference

    Prescribing film-based information to change patient behaviours: a public private partnership in Wales

    I was reading an article this morning on Facebook by an American media commentator called Joshua Topolsky.  Here are some extracts:

    “Video will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter…

     …. the best and most important things the media has ever made were not made to reach the most people — they were made to reach the right people.

    Compelling voices and stories, real and raw talent, new ideas that actually serve or delight an audience…;these are things that matter in the next age of media…. “

    The Lymphoedema Network Wales is collaborating with a digital media company to create film content to help patients learn to self-care, to help manage their long-term physical health problems.

    How are we doing it?  By “delighting our audience, sharing compelling voices and stories, new ideas and real talent.”

    Come to our session and learn about ways to grab the attention of hard-to-reach audiences, see how we are working to engage people with the holy grail of self-management at a time when resources are limited and demand is ever rising.  Create your own film structure to help your patients engage with their health and quality of life.

     “These are things that matter in the next age of media”

    Presenter biographies:

    Melanie J Thomas – National Clinical Lead for Lymphoedema Network Wales, Cimla Health and Social Care Centre
    Melanie is a Chartered Physiotherapist and is the National Clinical Lead for lymphoedema services in Wales. She was instrumental in developing equitable Lymphoedema services in Wales and now strategically manages the award winning Lymphoedema Network Wales.

    Her interest in lymphoedema began in 1997. She subsequently set up the first lymphoedema service in South West Wales in 2001.

    She is currently in her fifth year of a PhD in breast cancer lymphoedema prevention, and has presented and published widely in delivering innovations in lymphoedema care.

    She is the Programme Manager for the delivery of the LVA super micro surgery development and Paediatric services in Wales.

    Kimberley Littlemore – Creative Director, eHealth Digital Media and Littlefox Communications, Fellow of the College of Medicine, Swansea University

    Specialist areas of interest: patient engagement, behavioural change, digital media.

    Kimberley is a passionate filmmaker, communications consultant and Fellow of the College of Medicine, Swansea University who believes in the democratisation of health information. For ten years Kimberley made and oversaw the creation of content to raise awareness and funds for Comic Relief on the BBC.

    She has a unique combination of experience: as an award-winning BBC documentary maker and a consultant making world-class content for blue-chip global businesses focusing on driving behavioural change.

    She has experience of communicating difficult issues about international development and health to a broad range of audiences using graphic illustration and story-telling.

    She has a determination to help drive change in the way we communicate in a fast moving world where digital media allows people to share experiences and communicate via mobile and desktop computers.

    Kimberley and her team have created PocketMedic, a digital platform delivering health information films ‘prescribed’ by clinicians to support their patients to become ‘expert’ in managing their chronic diseases.