On Thursday 17 October 2019, the Patient Information Forum will be holding a training workshop for people who want to learn how to write health information.
- Be able to write clear, concise text to provide health information for a range of health literacies
- Understand the importance of case studies and quotes
- Know when and how to use different tone of voice for different channels
- Recognise the role of headlines, side heads and pull quotes to break up text
- Appreciate the importance of user involvement in creating health information
- Identify the role of evidence in producing health information
- Understand the role of case studies in producing health information
This workshop will cover the following elements:
- Writing in plain English - Health literacy, clear and accurate use of language, avoiding the use of superlatives, the difference between absolute and relative risks
- Word economy - Use of short sentences and paragraphs
- Tone of voice and use of the active voice
- Involving users and user testing to check clarity, understanding and tone
- Interviewing skills
- Using the patient voice. The role of case studies and patient stories
- Sign off and consent
- Different styles of writing – differing tones and structures of news stories and blogs
- Making the most of headlines, intros, pull quotes and side heads
The workshop will be run by Sheena Campbell. Sheena is an award winning National Council for the Training of Journalists (NCTJ)-qualified reporter with more than a decade of writing and editing experience. She is also a NCTJ-accredited journalism tutor.
Delegate fees for the workshop are as follows:
£250+VAT for PIF members (PIF members should login to the website to see the PIF member rate)
£350+VAT for non-PIF members (this includes a complimentary 1-year individual membership to PIF)
We hope you can join us!
The PIF Team