PharmaVOICE editors have been writing about patient-centricity and all this topic encompasses for what seems like a decade. Some say the term has lost meaning because of its ubiquitous use. They contend that patients are leading the way and influencing how businesses operate today. For sure, there is a still a long way to go, but progress is palpable. And, while not a bold projection, they expect patient influence will continue to change.
This was the premise for this special issue – Patients – to address a multitude of areas: clinical trials, apps and digital tools, health literacy, advocacy groups, storytelling and business strategies.
This patient-based issue wouldn’t be complete without insights from patients themselves. Through each of the articles they have included their feedback on the subject at hand, including their challenges and where they see opportunities for improvement.
They also asked their thought leaders a provocative question: What if the word “patient” were removed from the equation? This question is based on the premise that the term patient no longer represents the journey we all take as consumers of healthcare.
This special issue starts with insights into the impact and influence patient opinion leaders are having on their communities, companies, and each other.
Read more here: http://www.pharmavoice.com/article/2018-04-patient-voices or download the PDF version: http://www.pharmavoice.com/wp-content/uploads/PV0418_PatientsVoices_WM.pdf?tracker_id=1522843478862