EYTO, a youth-led social marketing project, developed and tested the impact of innovative peer-led social marketing campaigns promoting healthy eating and physical activity to help stem the rise in obesity among disadvantaged young people across Europe.
The project identified a number of key elements that made the EYTO project effective in engaging with and supporting children and young people on the topic of obesity:
- Youth-led and peer to peer approach gave young people greater control to provide reliable, relevant, positive, inspirational and accessible information.
- Young volunteers developed skills, knowledge and confidence so that they were better prepared to make decisions and take the lead.
- Raised awareness of obesity and increased motivation for healthy eating and undertaking physical activities. 89.9% of survey respondents rated campaigns as somewhat or very effective in encouraging them to live a healthier life.
- Provided experiences different from audiences daily habits. 16,823 young people across 4 countries engaged in a range of paper based, face to face and web-based activities.
The young volunteers from the project created a top tips advice document .