• 16Oct

    Obesity: youth led peer approach improved information provision and supported behaviour change

    The NCB (National Children’s Bureau) has recently published findings from the European Youth Tackling Obesity (EYTO) project with partners across the Czech Republic, Portugal and Spain.

    EYTO, a youth-led social marketing project, developed and tested the impact of innovative peer-led social marketing campaigns promoting healthy eating and physical activity to help stem the rise in obesity among disadvantaged young people across Europe.

    The project identified a number of key elements that made the EYTO project effective in engaging with and supporting children and young people on the topic of obesity:

    • Youth-led and peer to peer approach gave young people greater control to provide reliable, relevant, positive, inspirational and accessible information.
    • Young volunteers developed skills, knowledge and confidence so that they were better prepared to make decisions and take the lead.
    • Raised awareness of obesity and increased motivation for healthy eating and undertaking physical activities. 89.9% of survey respondents rated campaigns as somewhat or very effective in encouraging them to live a healthier life.
    • Provided experiences different from audiences daily habits. 16,823 young people across 4 countries engaged in a range of paper based, face to face and web-based activities.

    You can read the evaluation report here. The project has also created a Healthy Lifestyles Campaign Development Tool for professionals.

    The young volunteers from the project created a top tips advice document .