• 11Jan

    New ‘Be Food Smart’ campaign launched

    A  new campaign exposing the ‘hidden nasties’ in everyday foods and helping people to be ‘food smart’ is launched this week by Public Health Minister Anna Soubry.

    Graphic new advertising from Change4Life reveals a shocking 17 sugar cubes in a bottle of cola and more than a wine glass of fat in a large pizza. The Change4Life adverts, which are made by Aardman, the creators of Wallace and Gromit, have joined forces with a range of food manufacturers and ITV to host the first ever health-focused ad break.

    The unique ad slot is the centrepiece of the campaign that encourages the public to think about the ‘hidden nasties’ in everyday foods so they can better manage the amount of salt, fat and sugar in their diets. It also includes a range of healthy eating tools and information from recipes to money-off vouchers.

    There will also be hundreds of offers on healthier products at more than 1,000 food stores across the country to give a helping hand with the cost of kitchen cupboard basics. Everyone that signs up to the campaign will get a free ‘Food Smart Meal Mixer’ with lots of quick, easy, healthier recipes with enough combinations to eat a different daily menu every day for six years.