The Department of Health’s Be Clear on Cancer campaign is piloting two new regional campaigns from 14 January to 17 March. The campaigns use TV, radio, press and poster advertising, PR and public events.
The ’Blood in Pee’ symptom awareness campaign aims to raise awareness of the symptoms of bladder and kidney cancers. This campaign is running in the North East and Cumbria, and targets men and women over 50. The campaign message is ‘If you notice blood in your pee, even if it’s ‘just the once’, tell your doctor.’
The ‘breast cancer over 70’ symptom awareness campaign is running in the West Midlands and Gloucestershire, with the aim of encouraging older women to see their doctor straight away if they notice any changes to their breasts. The campaign message is ‘One in three women who get breast cancer are over 70, so don’t assume you’re past it.’
The Department is also piloting two further campaigns at a local level, both targeted at over 50s.
- Ovarian cancer aims to raise awareness of the symptoms of ovarian cancer, particularly that bloating most days for 3 weeks or more could be a sign of the disease.
- Cancer symptoms campaign – ‘Know 4 Sure’ aims to raise awareness of four key signs for a range of cancers, including rarer cancers.
- For more information on the campaigns and to view the advertisements, visit www.nhs.uk/beclearoncancer