The Good Things Foundation, Professor Simeon Yates (University of Liverpool) and BT have been working in partnership to conduct research into understanding motivational barriers of non-users of the internet.
The primary purpose was to better understand the specific reasons people in the UK give for being offline, in greater depth and granularity than currently available research. Reasons sited for non-use of the internet were:
- It’s not for me
- I lack support
- It’s too complicated
- It’s too expensive