The purpose of this campaign was to promote best eye drop techniques, help raise awareness of why using eye drops correctly is essential and the barriers to good eye drop compliance.
Support for correct eye drop technique and compliance aids is often overlooked outside specialist ophthalmic units compared with other specialist medicines, e.g. inhalers, where dedicated time is usually spent assessing, reviewing and continually supporting technique.
Eye drop technique support is as important, since treatment does not always improve sight (often a motivator to use drops correctly) but can prevent disease progression, such as glaucoma.
It is estimated between a third and a half of all medicines prescribed for long-term conditions are not taken as recommended in NICE Guideline CG76, including eye drops. It is reported that up to 50% glaucoma patients are non-compliant with treatment.
Given the consequences of treatment failure, it is vital to consider reasons for this non-compliance and help patients overcome these barriers to prevent poor clinical outcomes and potentially unnecessary polypharmacy.