• 11Jan

    Impact of recommendations messaging on vaccinations uptake

    An article in the Health Economics Journal has explored the impact of recommendations on vaccinations uptake.

    This incentivised laboratory experiment (N = 288) tests the behavioural consequences of different recommendations in a repeated interactive vaccination game.

    The participants are part of heterogeneous groups, comprised of low- and high-risk type of players.

    They receive either a universal, risk-group-specific or no recommendation prior to their vaccination decisions.

    Results show that individuals are sensitive to the recommendations.

    In detail, a risk-group-specific recommendation increases vaccine uptake of high-risk types. However, at the same time, it decreases vaccine uptake of low-risk types.

    The results imply that when the proportion of low-risk types in a population is considerably larger than the high-risk group, a risk-group-specific (vs. universal) recommendation comes at the cost of decreased social benefit of vaccination due to the overall lower vaccine uptake.

    The full article can be accessed on the Health Economics website.

    Böhm R, Meier NW, Korn L, Betsch C. Behavioural consequences of vaccination recommendations: An experimental analysis. Health Economics. 2017;26(S3):6675. https://doi.org/10.1002/hec.3584