The results of this year’s mHealth App Developer Economics 2016 study show a steep increase in competition level among mHealth app publishers.
Almost 100,000 mHealth apps have been added since the beginning of last year, amounting to 259,000 currently available on major app stores. In addition, 13,000 mHealth publishers have entered the market since the beginning of 2015, totaling 58,000.
Multi-platform publishing also contributes to the growth on the supply side of the mHealth app market. Currently 75% of mHealth publishers are developing their mHealth apps both on iOS and Android platforms.
In contrast, growth rates of mHealth app store downloads are estimated to be only +7% in 2016, having been +35% the previous year, reaching a total of 3.2B in 2016. This is in line with other app market categories and reflects the fact that growth of capable devices that can download apps has slowed down in most western countries.
As a consequence of this increased competition, the report argues it will be even more difficult to stand out and gain significant downloads. Only 14% of mHealth app publishers generated more than 100,000 downloads with their mHealth app portfolio in one year.
“Consumers are still downloading mHealth apps because they have heard about them or found them in the app store” explains Audrone Skardziute, Analyst at research2guidance. “The next push on the demand side will come from recommendations of traditional healthcare companies that are pushing apps to their employees or members.”
With hundreds of new mHealth apps released daily, companies have to consider their app launch as if it were a familiar product in a saturated market.
This year more than 2,600 mHealth app developers and decision makers participated and shared their experiences and views about the mHealth app market for the mHealth Developer Economics 2016 research programme.
You can read the full report here: http://research2guidance.com/product/mhealth-app-developer-economics-2016/