The Government’s first ever national cancer campaign to raise awareness of the signs and symptoms of bowel cancer is launched this week. Public awareness of the symptoms of bowel cancer is low. But spotting the signs early and getting medical advice could save people’s lives.
The ‘Be Clear on Cancer’ campaign
Featuring real GPs, the ‘Be Clear on Cancer’ bowel cancer campaign encourages people who have had blood in their poo or loose poo for more than 3 weeks to see their doctor. The new adverts aim to make people aware of the symptoms of bowel cancer and make it easier for them to discuss this with their GP.
The Be Clear on Cancer campaign adverts will appear on TV, radio, online and in newspapers in England for 9 weeks from today until the end of March.
The campaign was piloted in the South West and East of England in January 2011. In those areas, GPs saw the number of people over the age of 50 presenting with the relevant symptoms increase by 48% – about one extra patient per practice per week.
Leaflets and posters can be ordered free by calling 0300 123 1002. More information about all Department of Health campaigns can be found on the online Campaign Resource Centre. It is the one-stop shop for all Department of Health public health campaigns and provides all the public health information and resources needed for anyone who works directly with the public.