• 5Feb

    February 2016 PIF member of the month!

    A great friend of PIF and ex Operations Director, Sarah Smith, has contributed an article to PIF for our February 2016 member of the month slot.

    Sarah talks about the changes she has seen in health information over the last 20 years of working in the sector, and a few of the important things she has learnt over that time:

    • You can never make assumptions about what will work, what’s good or what’s useful. Our users always have something to tell us and our most important job is to listen. It’s also often the most interesting and fun part of the job.
    • Information is now one of our most valuable assets, but one of our least appreciated. Imagine if the World Wide Web went down tomorrow……..
    • The right information changes lives – one of the best things about communicating health information is the ‘lightbulb moment’, when someone understands and ‘gets’ something for the first time, and you can see it will change their behaviour or the way that they think or feel about something. It’s a fabulous gift to give.

    You can read the full article from Sarah here.