• 10Jul

    Facebook cracks down on sensational health claims

    Facebook has announced two ranking updates to minimise the impact of health content which is sensational or misleading.

    The changes aim to reduce posts with exaggerated or sensational health claims, for example, making a sensational claim about a miracle cure.

    They also target posts attempting to sell products or services based on health-related claims. For example, promoting a medication or pill claiming to help you lose weight.

    Facebook does this by identifying phrases that were commonly used in these posts to predict which posts might include sensational health claims or promotion of products with health-related claims. It then shows those posts lower in News Feed.