March 21, 2012, 8.30 – 16.00
From influencing behaviour and raising awareness to recruiting activists, donors, volunteers and fundraisers – there’s no doubt that social media has radically transformed the ways in which charities make connections and develop meaningful relationships.
The question today is not whether we should be engaging with our audiences through social media, but how we should be maximising its potential. With a mixture of practical breakouts and thought-provoking plenary sessions this conference will bring together some of the best brains in the charity world to explore the latest trends, case studies and innovations.
On the agenda:
- Measurable inspiration: lessons from successful social media campaigns from Blue State Digital
- Amnesty International UK on how to make social media metrics easy
- Keep calm and communicate: Macmillan Cancer Support on protecting your brand online
- Creativity in social media: We are Social give their top tips
- Steve Bridger, Builder of Bridges, explores current trends and the year ahead
- Top tips for establishing social media policies from Whizz-Kidz
- Cancer Research UK on how it uses social media to lobby for policy change
- How Dogs Trust effectively utilise Twitter day-to-day and how you can too
- Social media engagement: how Dell builds relationships that convert
- The Good Agency on how to get heard above the noise on social media
- Integration and social media at the British Heart Foundation
- Top tips for optimising your Facebook page
- Towards an engagement strategy with Beatbullying
- Howard Lake, from UK Fundraising, on how to earn more online
- Tips on effective use of LinkedIn
Who should attend?
Communications, marketing and public relations professionals or anyone with an interest in their charity’s social media.
Guide to Social Media for Charities
CharityComms has put together a two part guide to social media to take you through everything from identifying which platforms to use to converting online conversations into offline action. View or download a copy of the Guide to Social Media for Charities here: www.charitycomms.org.uk/socialmediaguide