• 12Jun

    Crohn’s & Colitis UK launches new immersive simulation app

    Crohn’s & Colitis UK has launched a new, immersive simulation app, In My Shoes: 24 hours with Crohn’s or Colitis, allowing friends and family of those with the condition to experience what it is like to live a day with Crohn’s or Colitis.

    The digital tool aims to increase understanding of the disease and empathy towards the everyday impact of living with the condition.

    From depleting energy levels to managing pain, from rushing to the toilet, to juggling work and a social life, the app will allow people to see first-hand how the condition can affect every part of a person’s body and every aspect of their life.

    In My Shoes also aims to empower those living with Crohn’s or Colitis to have conversations to support understanding of the impact of these conditions, breaking down stigma and reducing isolation.

    Crohn’s & Colitis UK has teamed up with pharmaceutical company Takeda UK to create the immersive app, developed by Electric Putty.