Risks and statistics are an essential part of patient information.
What is a person’s risk of developing a particular condition in their lifetime, or of having a certain symptom if they have that condition? What are the risk factors for a disease, and can people change these? What is the chance of a treatment or procedure working? And what is the risk of getting the different side-effects and complications that can come with it?
Yet, many patients are unable to comprehend basic statistics, never mind navigate their way through the reams of data that may come with health information comparing treatment options.
As information producers, our job is to make sure we can guide patients through the minefield of data and figures to help them feel confident in making their own decisions.
PiF has published four new factsheets that outline key considerations for communicating risk, and that will support information producers to follow the best practice in this area as outlined in the PiF Toolkit:
- Communicating risk – introduction
- Communicating risk – perceptions of risk
- Communicating risk – know your numbers
- Communicating risk – illustrating risk
We are also delighted to announce we will be holding a 1 day event exploring this important topic, on Tuesday 26 January 2015 in London.
‘Communicating risk in health information’ will combine expert presentations along with case studies from organisations that have taken innovative approaches to developing information materials for their patients and service users that address risk.
More details about the event, including the speakers that will be joining us and how to register can be found here.
This one day event costs £125+VAT to attend for PIF members, and £200+VAT for non-members.