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  • 8Nov

    Health literacy and plain language everyday

    Excerpts from an article by Emma D’Arcy-Sutcliffe, Head of Patient Engagement and Innovation at NexGen Healthcare Communications. It has been a busy four weeks in the world of ‘patient engagement’ as October is ‘Health Literacy Month’. I’ve been reading, curating and commenting on some brilliant initiatives as global experts and contributors shared insights and case studies about…

  • 18Oct

    Putting the ‘person’ at the heart of patient centricity – why language matters

    Excerpts from a blog for pharmaphorum: The irony of patient centricity is its name – that a movement designed to help people look after their own health is described in terms that disempower. Health literacy isn’t just about using short sentences, we also need to think about how the words used are received and perceived.…

  • 27Sep

    BMA Patient Information Awards – Results!

    Nicole Naylor, Head of Operations at PIF, was delighted to attend the BMA Patient Information Awards on Tuesday this week and see so many PIF members awarded for the hard work that they do. PIF took part in the awards process as both reviewers and on the judging panel.  Nicole presented the Runner Up Special…

  • 20Sep

    Person-centred patient information: three styles of film

    Article by PIF member, Eleanor Stanley: I’m a big believer that in health communications – whether film or copy – there’s always a human angle to be found. But when it comes to patient information, there is often a tension between the desire to provide information and the need to engage the audience. This ‘information…

  • 13Sep

    Ada health app launches in Spanish and Portuguese

    The most uninsured ethnic group in the US can now access health information via new Spanish and Portuguese versions of an artificial intelligence health app. Ada, which was previously only available in English and German, is now also aimed at Hispanics, who represent the largest ethnic group in the US without health insurance. As ownership…

  • 10Sep

    Job advert: Medical Copywriter, Ctrl Group

    Post title: Medical Copywriter Location: London Ctrl Group, a healthcare consultancy firm, is looking for a freelance Medical Copywriter to join their team of designers, developers and researchers in London and enhance the communication of their products with patients and clinicians. Ctrl Group builds products that make the experience of participating in medical research simple and transparent. When more people are…

  • 6Sep

    Please, write to me. Writing outpatient clinic letters to patients.

    Guidance suggests specialists should avoid Latin terms, acronyms and convoluted language. Doctors are being told to adopt a new policy of writing letters that are easier for patients to understand. The Academy of Medical Royal Colleges says too often correspondence contains complex medical jargon rather than plain and simple English. Patients should ask their local hospital to…

  • 16Aug

    UK National Screening Committee: information development guidance

    Guidance for the development, production and review of information to support UK population screening programmes. Appendix A: Overview of screening information development (flowchart) This guidance provides the 4 UK countries with best practice in terms of developing public information resources such as leaflets to support the national screening programmes. Their definition of a ‘personal informed choice’…

  • 6Jul

    We are looking for PIF members to join our Sounding Board

    The PIF Sounding Board is a sense checking and peer review service for organisations that produce health information for patients and the public. The Sounding Board offers organisations involved in the production of health information virtual access to health information professionals, who can expertly comment on their resources, for example commenting on a draft leaflet,…

  • 20Jun

    Embedding public and patient involvement in research

    This article in BMJ Opinion hears a researcher, patient advisor and patient reviewer describe how they included patient input in a trial from the start right through to publication. https://blogs.bmj.com/bmj/2018/06/13/embedding-public-and-patient-involvement-in-research/  

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