As part of their commitment to the Department of Health’s Public Health Responsibility Deal, retailers have this week launched a national campaign to raise consumer understanding about the number of alcohol units in their drinks.
The ‘How many units in your drink?’ message is currently being rolled out in stores across the UK. It is supported by the major retail members of the Wine and Spirit Trade Association (WSTA), British Retail Consortium and the Association of Convenience Stores, including Tesco, Sainsbury’s, Asda, Spar, Morrisons, the Co-op, Marks & Spencer, Waitrose, Aldi and Lidl.
The ‘How many units in your drink?’ message will be displayed on posters, shelf adverts and till-screen adverts in stores, to encourage consumers to understand how much alcohol is in their drinks. This follows extensive research conducted with consumers and retailers in partnership with Drinkaware.
The ‘2-2-2-1’ message, which ties in with that currently on display in pubs and bars, shows the number of units in a typical can of 4% alcohol by volume (ABV) lager, a 330ml bottle of 5% ABV lager, a 175ml glass of 12% ABV wine and a single measure of a 40% ABV spirit.