Start4Life, the sister brand to Change4Life, has launched a free booklet for all pregnant mums to help them keep healthy throughout pregnancy and beyond. The aim is to get mums-to-be to share information about their health and the steps they are taking to give their babies the best possible start in life, both online and offline.
The booklets have been developed in response to findings from a joint survey from parenting site Netmums and the department’s Start4Life campaign, which showed a growing trend around how mums-to-be are sharing their pregnancies online.
While the trend for sharing pregnancy information online is growing, 68% of those surveyed felt that online, mothers-to-be were more likely to try to show a ‘perfect’ pregnancy than a realistic one. Some respondents suggested this could increase the sense of failure for anyone who did not have the ‘perfect’ pregnancy.
*The new Start4Life booklets are available to all pregnant women through their GPs and midwives and contain helpful tips and advice, healthy recipes, myth busters and exercise suggestions, along with space for mothers-to-be to enter their thoughts and any questions they may have around their pregnancy. There is also space to include their midwife’s name and number, their due date and a frame to place their baby’s first scan.