• 21Sep

    BMA Patient Information Awards 2017

    IMG_3767The BMA Patient Information Awards (PIA) were established in 1997 to encourage excellence in the production and dissemination of accessible, well-designed and clinically balanced patient information.

    These awards aim to reinforce the BMA’s commitment to support good educational practice, and acknowledge new approaches and technologies intended for the public audience.

    The Awards were held on Monday 18 September 2017, and Nicole Naylor was delighted to represent the Patient Information Forum at the event.  It was fantastic to see so over 300 people celebrating high-quality health information, and we were delighted that so many members of the Patient Information Forum were recognised for their resources at the awards.

    PIF believes high-quality healthcare information is the key to enabling patients to feel empowered along their healthcare journey, so that they make the choices that are right for them.  We have therefore had a long history supporting the awards and were this year delighted to be both reviewers and part of the judging panel.  It was a real honour to see the effort that so many individuals and organisations go to, to enable patients to feel more informed and in control of their healthcare decisions.

    Nicole was privileged to present the award for Innovation, on behalf of PIF.  This special award is given to resources which:

    • present or disseminate information in a new or original way to increases impact
    • demonstrate an innovative approach
    • maximise engagement with intended user
    • recognise the importance of the measurement of impact.

    It starts with meThe Terrence Higgins Trust were the winners of the 2017 Innovation Award, with their It Starts With Me campaign.  It Starts With Me is a seminal ‘supercampaign’ aiming to cut new HIV infections though promoting: condom use; increased testing; and starting treatment.

    The resource impressed the panel with the diversity of its insightful and engaging tactics, which not only support decision making, but encourage people to take positive action.  It demonstrated innovation through the range of ways it sought to engage with its target audience.  It was more than a booklet or leaflet, and even provided a quiz to enable people to find the best condom for them.

    This campaign also won the BMA Patient Resource of the Year award.

    The Innovation Runner-Up Award was presented to:
    Alzheimer’s Research UK for Dementia Explained

    Dementia explainedDementia Explained is a website for children and teenagers who want to find out more about dementia, particularly children who have a relative or someone else in their lives with the condition. By producing a range of resources including stories, videos, games and information pages, and providing an area in which they can share their own experiences, the site is designed to be as engaging as possible for children of different ages.

    Congratulations to all those that took part in the awards!

    You can view a ‘Stority’ of the 2017 BMA Patient Information Awards, put together by the BMA’s Social Media Team here:

    Organisations who would like to enter the Awards for next year should contact Richard Jones in the BMA Library on info.piawards@bma.org.uk for further advice.

    PIF would like to thank Richard Jones and his team at the BMA for all their hard work supporting these important Awards each year.

    You can find out more about the awards via the link below:

    You can read Hannah Bridges, freelance Patient Information Writer, blog of the Awards here: