Provisional plans for 2013/14 for campaigns to promote earlier diagnosis of cancer have been announced alongside an update on main evaluation results from some of the campaigns to date.
The 2013/14 programme will begin with a national reminder lung cancer symptom awareness campaign in July 2013, with a further national campaign planned in autumn 2013 and two regional campaigns in early 2014. The decision about which campaigns will run in addition to the lung campaign will be taken once further evaluation data from this year’s campaigns become available.
Information on how the NHS will be supported to prepare for the campaigns and contact details for comments or questions are included in a letter. Details of all the campaigns so far, and a brief summary of their evaluation results, are set out in annex A. The Department of Health has been running a series of Be Clear on Cancer campaigns since 2010/11, to improve public awareness of the symptoms of cancer and to urge people with these symptoms to present promptly to their GP.
Public Health England will take the lead on the design and execution of the Be Clear on Cancer campaigns from 1 April, working in partnership with the Department of Health and the NHS Commissioning Board.