Wayne holds a Masters Degree in Health Communication Design and has worked in the field of consumer health information since 2001. With a background in graphic design and a flair for revolutionary thinking, he has a special interest in the design of health information. Wayne has focused his professional energy on improving the quality and accessibility of health information.
As Chief Executive at Leeds University Testing Organisation (Luto), Wayne leads a team of specialists who create and test a variety of digital and traditional health information materials. Wayne and his team work with international pharmaceutical companies and medical device manufacturers, their clients also include NHS Trusts, charities and other health information providers.
Wayne is a judge for the BMA Patient Information Awards and a member of the BMJ Best Health reader panel. Before joining Luto, he successfully managed large scale projects for the UK Department of Health and NHS. Wayne also volunteers for his local hospital, supporting the provision of information.