People at PIF

PIF is a not for profit company, limited by guarantee. It is funded by a number of income streams including membership subscriptions, events and project funding.  The organisation is governed, managed and advised as follows:

PIF Board

The Board of the Patent Information Forum was established in October 2013, replacing a Strategy Group which ran between 2009 and 2013. The Board sets the strategy for PIF to achieve its vision, mission and aims as well as ensuring proper governance.

It also oversees the development and implementation of the business plan and plays a fundamental role in the effective running and growth of the organisation.

The current members of the PIF Board can be viewed below:


Sue Farrington

Sue Farrington, Chair

Sue joined the PIF Board as Chair in 2014. Sue is currently Chief Executive of Scleroderma and Raynaud's UK and brings with her a wealth of experience in strategic development, stakeholder relations and policy.

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Mark Duman, Non-Executive Director

Mark founded PIF in 1997, and has a wealth of experience in patient and health information. He is a rare blend of clinician, management consultant and patient advocate. He works with organisations to help them realise the full benefit of their services and products, especially through the often untapped potential of patients and the public.

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Julie Yaxley

Julie Yaxley, Non-Executive Director

The last 20 years have been spent productively within the NHS from primary care to Strategic Health Authority level.

During my career I have worked with many different stakeholders including acute units, community services, public health, social services and voluntary organisations.

I am an accredited tutor supporting self-management and work as a workforce and patient educational facilitator. I am an executive coach and an accredited programme manager.

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Wayne Middleton, Non-Executive Director

Wayne was appointed to the PIF Board in September 2014. As Chief Executive at Leeds University Testing Organisation (Luto), Wayne leads a team of specialists who create and test a variety of digital and traditional health information materials. Wayne has worked in the field of consumer health information since 2001.

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Anne Ballard, Non-Executive Director

Anne was appointed to the PIF Board in September 2016. Anne has over 25 years’ experience within the pharmaceutical industry and now runs her own consultancy business. With over 10 years’ experience as a board member, she brings a wealth of experience in setting strategy and delivering measurable improvement in outcomes.

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Graham Parker, Non-Executive Director

After a career in manufacturing and international sales, Graham went on to use and develop his business and management skills in the public and charity sectors. He has held a number of senior management positions, predominantly within Social Care and Community Service provision.

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Maeve Hully, Non-Executive Director

Maeve is committed to advancing the role played by patients and clients, both as partners in their own care experience and in the planning and delivery of all health and social care services. Maeve has been Chief Executive of the Patient and Client Council since it was established in 2009.

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Operations Team

The Operations Team is responsible for the day to day running of PIF.

Claire Murray

Claire Murray, Joint Head of Operations

Claire joined PIF in November 2013 as Membership Services Manager. In October 2014, Claire was jointly appointed as Head of Operations. Claire has worked in the consumer health information field for over 10 years.

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Nicole Naylor, Joint Head of Operations

Nicole has worked as part of the Operations Team at PIF since November 2009. In October 2014 she was appointed Joint Head of Operations. Nicole was previously Patient Involvement Manager at the Royal College of Physicians London.

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Advisory Group

The purpose of the Advisory Group is to:

  • Assist PIF in understanding the needs and expectations of health information professionals and patients
  • .Contribute external expertise and support to help inform PIF’s strategic and operational plans and work programme.
  • Share knowledge and experience, and identify upcoming political, legislative and regulatory developments, and highlight new topics in health information.
  • Represent the interests of PIF externally, and introduce PIF to new connections and networks.
  • Submit items for the PIF website and e-newsletter – this can include local events, news, resources and projects.

Click below to see the Terms of References and role description for the Advisory Group.

The current members of the Advisory Group can be viewed below:

Kate Betteridge

Kate Betteridge - Director, Neil Betteridge Associates

Kate has almost 20 years’ experience working with people with long-term conditions to help empower them to make informed choices about their health and lifestyle.

She has extensive experience of involving service users in the development of information.

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Wendy Marchant

Wendy Marchant - Macmillan Cancer Information & Support Specialist, Macmillan Mobile Information Service

Wendy qualified as a nurse in 1987, and worked specifically within the fields of oncology and haematology.

Wendy has worked in a variety of information and support roles. She is currently working as a Macmillan Cancer Information & Support Specialist with the Macmillan Mobile Information Service.

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Gary Birkenhead - Improvement Adviser, Macmillan Cancer Support

Gary has worked in a variety of roles in the information, research, public policy and programme development departments and the NHS.

In 2013 he joined the Information and Support Department at Macmillan Cancer Support as an Improvement Adviser, working with their cancer information and support services across the UK.

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Louise Coghlin

Louise Coghlin - Freelance Writer, Editor and Project Manager

Louise is a freelance writer and editor specialising in life sciences, health and illness. She has a degree in biochemistry and over 20 years' experience working for publishers, charities, drugs companies and communications agencies.

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Sarah Thompson Pic

Sarah Hennessy - Librarian, South West Yorkshire Partnership Foundation Trust

Sarah has worked in consumer health information since 2000 and is currently a Librarian in a Mental Health Hospital, specialising in Mental Health Information but also supporting the Trust and the local community with health promotion on all aspects of health and well being.

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Linda Cowie

Linda Cowie - Independent Consultant

Linda is a Pharmacist by training but has spent 25 years working in healthcare marketing and communications for various pharmaceutical and nutritional companies and healthcare communication agencies.

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katrina glaister

Katrina Glaister, Clinical Governance Facilitator, Salisbury NHS Foundation Trust

At Salisbury Hospital Katrina works for the Quality Directorate where she raised the profile of patient information throughout the Trust, devising a rigorous quality assurance process for patient information. The trust was one of the first acute trusts to be accredited under the Information Standard.

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Kath Evans photo

Kath Evans - Head of Patient Experience, Maternity, Newborn, Children & Young People, NHS England

Kath is a registered general and children’s nurse and her career has included clinical, educational, managerial and service improvement roles.

She is currently Head of Patient Experience for Maternity, Newborn, Children and Young People at NHS England.

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arlene campbell

Arlene Campbell - National Partnership and Consumer Engagement Manager, NHS 24

Arlene is currently the National Partnership & Consumer Engagement Manager for Health Information Services at NHS 24. She is responsible for the planning and delivery of strategies, policies and systems for internal as well as external stakeholder engagement, communications and marketing of digital health & care Information services. She and her team work with a wide range of stakeholders across all sectors to identify opportunities for collaborative working to support service development, delivery and evaluation.

With over 20 years experience of working within the NHS in various clinical and health information roles, Arlene is passionate about person centred service development and facilitating networking and partnership opportunities for those with a role in delivering health and care information and support to the public.


Chiara De Biase, Head of Patient Experience, Anthony Nolan

Chiara is the Assistant Director of Patient Services at Anthony Nolan. She is accountable for the delivery of patient information and support as well as funding NHS posts and developing clinical and supportive care pathways for patients before and after transplant, including palliative and end of life care.

In nearly four years her team have produced 17 publications including animations, patient videos, blogs, podcasts, E-Newsletters, an online forum and a Peer Support Service. She has also developed broad support services for families affected by transplant including implementing a grant giving service, starting a quarterly patient and family survivorship education programme and funded eight full time Post-Transplant CNS roles across the country.

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Joanna Dundon, National Clinical Informatics Lead - Public, NHS Wales Informatics Service

Joanna has been working at the NHS Wales Informatics Service since 2008, and she is excited that her latest role from September 2016 is to develop an interactive digital patient portal to access information and resources from NHS Wales, and a personalised patient platform.

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Sandy Forsyth, Information Manager, Target Ovarian Cancer