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A new campaign will help young people to make more informed choices about contraception, look after their sexual health and avoid unwanted pregnancies.

The campaign aims to promote more open and honest discussions about sex, relationships and contraception among 16 to 24 year olds and their parents. Research shows that a lack of knowledge, and misinformation, coupled with poor attitudes and communication is currently hindering their safer sexual behaviour.

The first phase of the campaign, Contraception. Worth Talking About will increase young people’s awareness of the different types of contraception and remind them that they won't be protected against STIs unless they use a condom.
The campaign will:

• give people the facts about sexual health
• encourage people to talk about sex and contraception - research shows that open and honest conversations about sex and relationships can stop young people having sex too early;
• raise awareness of the range of contraception that can fit with different people’s lifestyles; and
• encourage people to take a chlamydia test.
  

Unlike traditional Government campaigns, the Contraception. Worth Talking About advertising features no people – real or illustrated. Instead, the advertising will show snippets of ‘contraception conversations’ in speech bubbles, in a variety of everyday scenarios, such as in a shopping centre, or in front of the television.
The advertising has been tested with teenagers and parents, with a strong, positive response from both groups to the adverts.
www.nhs.uk/worthtalkingabout/Pages/sex-worth-talking-about.aspx