News > Producing and disseminating health information

The Centres for Disease Control and Prevention in the US have launched a Gateway to communication practice.

You can access many resources to help build your health communication or social marketing campaigns and programs. Whether you are looking for tips for analysing and segmenting an audience, choosing appropriate channels and tools, or evaluating the success of your messages or campaigns the web site has information for you. Key topic areas are:

• Audience - segmenting your audience, developing key messages and understanding their behaviour, plus information on health literacy
  
• Campaigns - good practice examples of successful US campaigns
  
• Research and Evaluation - quick summaries of new health marketing and communication research and trends
  
• Tools and Templates - a health images library, new and social media tools and interactive games marketing
  
• Risk Communication - a process for planning and conducting crisis and emergency risk communication.
  
• Distribution channels

www.cdc.gov/healthcommunication/index.html