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The 2nd World Non-Profit and Social Marketing Conference
Dublin, Ireland, 11-12 April 2011.

The 2nd World Conference will bring together those interested in applying strategic communications, marketing and behaviour change methodology to solve key social challenges.

It will provide a forum for practitioners, policy makers, and academics to meet, share evidence and research, and debate both technical and ethical issues in the field. It also aims to build learning networks and provide participants with examples of great practice from across the world. Leading thinkers and practitioners from all over the world will be attending and providing delegates with their most up to date ideas and research. Practitioners will have a chance to share practicable examples of interventions and the impact and learning that they produced.

Focus will be on the policy implications for the emerging evidence base for effective social program design and what this means for future investment, delivery and evaluation. Themes that will be used to structure the conference key notes, parallel programme and workshops will be:

• Rational and Non rational behaviour and how to influence it
• Intersectoral collaboration to tackle behavioural challenges
• Global learning systems including the new Global Social Marketing Network

Visit the conference website: http://wsmconference.com/