Patient Information Forum

News & Events > Education and training

Event: For the Record - advanced media handling

12 February 2010
News & Events > Education and training

Thursday 11 March 2010, Sheffield

This  interactive day-long course is aimed at marketing and communications managers, press managers and heads of communication and media departments.  A high profile interview can either bolster your organisation's reputation or obliterate it.  Alongside vital class-based guidance on the art of the flawless interview, this course may push the limits of your comfort zone with realistic interview practice.  However, it will ensure future interviews when the cameras are really rolling are no longer a daunting prospect.  

The session will include:

  • Setting the agenda "“ and sticking to it
  • Developing key messages and getting them across
  • Handling difficult questions with confidence
  • Successful bridging "“ moving your responses back to key messages
  • Tips for radio, television and telephone.

Please note due to the nature of this workshop, places are limited.

Trainer:    Freshwater Academy www.freshwateracademy.com

Fees:   £370.00 for AHC members, £430.00 for non-members (NB: AHC annual membership £60)
Closing dates for bookings:     Thursday 4 March 2010

Fee payable in advance.  Cancellation charges are 50% between 7 & 21 days before the course date and 100% less than 7 days before.To register for the above course, please visit our website or complete the attached form and return it to: Kate Baldwin, AHC, PO Box 4277, DUNSTABLE,   LU6 2WU                 Tel:    01525 222155 Mail:    katherine.baldwin@virgin.net

www.assochealth.org.uk