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News & Events > Using electronic media

DH supports the use of Nintendo Wii

30 October 2009
News & Events > Using electronic media

Fit Plus, a game for the Nintendo Wii, has become the first computer game to be 'endorsed' by the Department of Health. The game has been granted permission to use the NHS Change4Life logo in its advertising and in shops.

Change4Life is a healthy living campaign to persuade people to eat healthily and be more active. From next year, the product itself may also carry the logo. Nintendo is using its own money to promote the Change4Life programme.

A spokesman from the DH said it was not endorsing the video game but exercise. He said: "Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving more. Little bits of activity like this, throughout the day can easily add up to the 60 active minutes kids need. But our 'How Are The Kids' survey showed that at the moment our kids just aren't getting up and about enough."

Take from E-health insider: www.ehiprimarycare.com/news/5322/dh_endorses_first_video_game